Braze to acquire OfferFit for $325m.

Braze, a customer engagement platform, agreed to acquire OfferFit, an AI decisioning company, for $325m. “At Braze, we’ve been innovating to help brands take advantage of frontier technology since our founding over a decade ago. From the beginning, our real-time stream processing technology differentiated Braze's modern approach to cross-channel Customer Engagement. Combined with Canvas as an orchestration layer and infused with BrazeAI throughout our stack, Braze is now responsible for the rapid and reliable delivery of trillions of personalized messages each year," Bill Magnuson, Braze Co-Founder and CEO.