Equistone-backed adm group to acquire Indicia Worldwide.

Equistone-backed adm group, a global marketing execution partner, agreed to acquire Indicia Worldwide, a pioneering, ROI-driven communications and production agency. Financial terms were not disclosed. The combination will capitalise on the complimentary service capabilities and geographic strengths of each organisation to deliver improved and more comprehensive services for clients. The merger will create a unique full-service partnership model for global brands, delivering omnichannel marketing activation built on strong foundations of creativity, workflow technology, data-led insights and sustainability. The combination will enable brands to create highly impactful consumer experiences delivering sustainable and measurable ROI.