Diageo and Main Street Advisors to form a joint venture.

Diageo, a British multinational alcoholic beverage company, and Main Street Advisors, a boutique investment and merchant banking firm, agreed to form a joint venture, bringing together two great brand builders to grow Cîroc Ultra-Premium Vodka in North America, and Lobos 1707 Tequila worldwide. Financial terms were not disclosed. “We’re thrilled to bring together two great brand builders, Diageo and Main Street Advisors, to shape culture in new and meaningful ways. The Main Street Advisors track record speaks for itself and together, we will establish a strong platform to unleash the full potential of the Cîroc brand for new generations and to drive the next phase of growth for Lobos 1707,” Sally Grimes, Diageo North America CEO.