EBIT, Anders Ullstrand and Jonas Meerits completed the acquisition of a majority stake in Reima from Riverside

EBIT, an investment company owned by the chair of the Reima's board - Elina Björklund, Anders Ullstrand and Jonas Meerits, Reima's brand experts, completed the acquisition of a majority stake in Reima, an activewear clothing brand for kids, from Riverside, a private equity company. Financial terms were not disclosed. Reima is excited to enter a new phase in its journey with new ownership to support its mission to champion an active childhood. We are confident that with the support of our new owners, who have extensive experience and perspectives from other successful retail and apparel brands, and together with our financiers, we can elevate the Reima brand further and strengthen our business globally. Already now, 80% of our sales come from international markets and 2/3 via digital channels,” Heikki Lempinen Reima CEO.