CleverTap completed the acquisition of rehook.ai.

CleverTap, an all-in-one engagement and retention platform, completed the acquisition of rehook.ai, a platform that enables businesses to automate and manage various promotional campaigns. Financial terms were not disclosed. "We're excited to welcome rehook.ai to the CleverTap family. This acquisition enhances our engagement ecosystem, helping businesses drive retention with greater precision. This allows us to unlock multiple use cases across industries like gaming, retail, and financial services. It not only strengthens our ability to support businesses in crafting deeply personalized, AI-driven experiences but also opens up new opportunities for cross-selling and upselling integrated promotions management. Ultimately, it's about helping our customers maximize lifetime value, drive sustainable growth, and build stronger, more loyal relationships with their users," Anand Jain, CleverTap Co-founder and Chief Product Officer.