M3M Family Office led a $20m Series A round in Kult.

M3M Family Office, a private investment arm, led a $20m Series A round in Kult, a technology-driven company, with participation from Venture Catalysts. "Kult's data-driven, customer-first, tech-led model signals the next evolution in the online beauty space—where deep personalisation and human insight converge to deliver instant, precise solutions. The strong traction from repeat users in this early stage validates the timing and necessity of launching such a sharply focused, super-niche platform," Payal Kanodia, M3M Foundation Chairperson & Trustee.