Fivetran to acquire Census.

Fivetran, a data movement company, agreed to acquire Census, Reverse ETL, data activation, and operational analytics company. Financial terms were not disclosed. “This is an exciting moment for Fivetran, and even more so for our customers. For years, our most strategic customers told us they also want to action their data in real-time with Fivetran, not just centralize it in a warehouse. With Census, we’re delivering on that need. Our joint customers can now move trusted, modeled data into every part of their stack, from source systems to cloud platforms and back into operational tools, all on a single, fully managed platform. This is a foundational step in helping enterprises make real-time, AI-powered decisions at scale,” George Fraser, Fivetran CEO.