Announced
General Atlantic to acquire a minority stake in Liftoff from Blackstone at a $4.3bn valuation.
Synopsis
General Atlantic, a global investor, agreed to acquire a minority stake in Liftoff, a global leader in performance marketing and monetization solutions for the app economy, from Blackstone, a private equity firm, at a $4.3bn valuation. As part of the terms of the transaction, long-time investor Blackstone will remain as the majority shareholder.
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