General Atlantic to acquire a minority stake in Liftoff from The Blackstone Group at a $4.3bn valuation.

General Atlantic, a global investor, agreed to acquire a minority stake in Liftoff, a global leader in performance marketing and monetization solutions for the app economy, from The Blackstone Group, a private equity firm, at a $4.3bn valuation. As part of the terms of the transaction, long-time investor Blackstone will remain as the majority shareholder.