Announced

Completed

General Atlantic completed the acquisition of a minority stake in Liftoff from Blackstone at a $4.3bn valuation.

Synopsis

General Atlantic, a global investor, completed the acquisition of a minority stake in Liftoff, a global leader in performance marketing and monetization solutions for the app economy, from Blackstone, a private equity firm, at a $4.3bn valuation. As part of the terms of the transaction, long-time investor Blackstone will remain as the majority shareholder.

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