General Atlantic to acquire a minority stake in Liftoff from Blackstone.

General Atlantic, a global investor, agreed to acquire a minority stake in Liftoff, a provider of performance marketing and monetization solutions for the app economy, from Blackstone, a private equity firm. Financial terms were not disclosed. “This moment represents a potent combination of continuity and ambition. Our partnership with Blackstone has been transformative – over the past three years, we’ve merged Liftoff and Vungle, launched Cortex, and delivered significant momentum. The investment from General Atlantic is a testament to that progress, marking the next phase of our ascent and reinforcing our leadership across performance-driven mobile growth. While I’m proud of what we’ve accomplished, we’re still in the early innings of growth in a large and rapidly evolving category, with a team built for this moment and the rare opportunity to shape its future. We look forward to building the leading platform for the largest and fastest growing media environment in the world: the mobile phone,” Jeremy Bondy, Liftoff CEO.