Shamrock Capital completed an investment in Neocol.

Shamrock Capital, a Los Angeles-based investment firm specializing in the media, entertainment, communications, sports, marketing, education, and technology services sectors, completed an investment in Neocol, a consulting firm focused on helping organizations streamline and organize their go-to-market sales functions. Financial terms were not disclosed. "Neocol is exactly the type of company we hoped to partner with when we formed the Clover Fund," Sam Halls and Ryan Smiley, Shamrock Partners.