Recurly completed the acquisition of Prive and Redfast.

Recurly, a software development company, completed the acquisition of Prive, a Shopify-first ecommerce subscription platform, and Redfast, a subscriber engagement personalization tool. Financial terms were not disclosed. "Today’s subscription businesses need more than billing – they need the ability to manage the full subscriber lifecycle, mobilize data in real time, and prioritize flexibility and personalization at every touchpoint. With the acquisitions of Redfast and Prive, Recurly is redefining what the all-in-one subscription experience looks like. We're giving our customers powerful new tools to drive engagement, optimize pricing, and manage subscriptions for both digital services and physical goods – all on a single platform designed to maximize growth and retention. What’s most exciting is that customers can now immediately choose the path that impacts their business most,” Joe Rohrlich, Recurly CEO.