Publicis Groupe completed the acquisition of Captiv8.

Publicis Groupe, a communications company, completed the acquisition of Captiv8, a full-service, end-to-end influencer marketing solution company. Financial terms were not disclosed. “Through this acquisition, we are further reinforcing our Category of One, building the world’s most powerful influencer platform by connecting the scale and service of Influential with Captiv8’s unrivalled technology, grounded in Epsilon’s connected identity," Arthur Sadoun, Publicis Groupe Global CEO.