An investor consortium completed the investment in Whalar Group.

An investor consortium including Marc Benioff, Shopify, and Neal H. Moritz, completed the investment in Whalar Group, a global creator company. Financial terms were not disclosed. “The creator economy is now mainstream. What started as mostly part-time influencers has evolved into a professionalized industry. Creators are hiring teams, embracing new technologies and new ways of working to create valuable IP, build thriving communities and develop businesses with diverse revenue streams. This investment validates that we're just scratching the surface of what's possible. We're doubling down on building infrastructure that lets Creators operate like major entertainment companies, but with the agility to rapidly adopt new ways of thinking and creating that give them a distinct competitive advantage. The future isn't just about content, it's about Creators building the next generation of entertainment and media powerhouses," Neil Waller, Whalar Group Co-CEO & Co-Founder.