Signal fire led a $17m Series A funding round in Affiniti.

Signal Fire, a venture capital firm focused on early-stage technology investments, led a $17m Series A funding round in Affiniti, a US-based fintech startup that offers customizable co-branded credit cards and financial infrastructure for small businesses such as pharmacies, HVAC companies, and auto dealerships, with participation from Contrarian Thinking Capital, Yahya Mokhtarzada, Austin Rief, Indicator Ventures, LightShed Ventures, and RiverPark Ventures.