Rival Group to merge with Angus Reid Group.

Rival Group, a conversational market research technology, agreed to merge with Angus Reid Group, a market research company to form the largest Canadian-owned independent market research company. Financial terms were not disclosed. "With ARG joining Rival Group, we are building an organization that not only understands what Canadians think, but has the tools to ask, listen, and respond faster and better than anyone else in the market. We are delivering a new kind of research company: one that owns the tools, the data, and the expertise to keep clients ahead of the curve," Angus Reid, Angus Reid Group CEO.