Announced
Synopsis
Surj Sports Investment, a PIF company, is fueling the growth of international sports, and Kings League, a global phenomenon that has revolutionized the way we understand football and sports, to form Kings League MENA. Financial terms were not disclosed. "We’re thrilled to take the Kings League into MENA through this exciting partnership with SURJ. Saudi Arabia is the perfect launchpad for a league that’s bold, fan-first, and digitally native. Together, we’re building a platform that fuses entertainment, sport, and digital culture – one that’s tailor-made for this region’s energy and ambition,” Djamel Agaoua, Kings League CEO.
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