e.l.f. Beauty to acquire rhode for $1bn.

e.l.f. Beauty, a company specializing in cosmetics and skincare, agreed to acquire a majority stake in rhode, a company focused on skincare and hybrid makeup, for $1bn. “e.l.f. Beauty found a like-minded disruptor in rhode. rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible. We are excited by rhode’s ability to break beauty barriers, fully aligning with e.l.f. Beauty’s vision to create a different kind of company. rhode is a beautiful brand that we believe is ready for rocketship growth,” Tarang Amin, e.l.f. Chairman and CEO.