Newsweek to acquire Adprime.

Newsweek, a global news and media platform, agreed to acquire Adprime, a healthcare-focused advertising platform. Financial terms were not disclosed. “This is part of our thoughtful approach to expand and diversify our business. We are building a health vertical that spans editorial, rankings, events, subscriptions, and now, advertising. Adprime is a powerful addition that rounds out that offering,” Dev Pragad, Newsweek Owner and CEO.