Announced

Completed

Verlinvest and Mistral Equity Partners completed an investment in Insomnia Cookies.

Synopsis

Verlinvest, an international, family-backed evergreen investment company, and Mistral Equity Partners, a private equity firm that specializes in the consumer and media sectors, completed an investment in Insomnia Cookies, a chain of bakeries in the United States that specializes in delivering warm cookies, baked goods, and ice cream. Financial terms were not disclosed. "We believe Insomnia Cookies has all the ingredients to become a global icon in quality indulgence: a visionary founder, a cult-like following, and a clear edge in digital convenience. We're proud to deepen our commitment to Seth and the team as we help take Insomnia across the globe," Clément Pointillart, Verlinvest Managing Director.

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