IVP and Google Ventures led a $100m Series C round in Laurel.

IVP and Google Ventures, a private equity firms, led a $100m Series C round in Laurel, an automated timekeeping software, with participation from DST Global, ACME, AIX Ventures, Anthos and TIME Ventures. “Nobody has ever mapped the input of time to the output of outcomes. Industries like legal and accounting are best at understanding their input (time), but still struggle to price value. On the flip side, industries like consulting and financial services understand value, but operate blind to the true cost of creation. While all other industries have been obsessed about optimizing their supply chain, the supply chain of knowledge work—which represents over 50% of Global GDP—has never been surfaced. This funding helps us solve this fundamental challenge while giving firms the data foundation they need to deploy AI strategically. We're not just automating time—we're creating the time intelligence layer that will transform how all knowledge industries operate," Ryan Alshak, Laurel Founder and CEO.