NTT DOCOMO to acquire Carta Holdings for JPY2.37tn.

NTT Docomo, a developer of 5G networks, offered to acquire Carta Holdings, a Japanese digital marketing and internet services company, headquartered in Minato-ku, Tokyo, for JPY2.37tn. "Through this tender offer, DOCOMO will welcome CARTA HD, which has the development capabilities for advertising products such as ad platforms and programmatic TV, as well as strong relationships with destination media, into the DOCOMO Group. By combining DOCOMO's customer base data and partner data with CARTA HD's know-how in touchpoints with a wide range of media and ad delivery operations, DOCOMO will be able to provide a seamless, single ID-based process for strategic and tactical planning, implementation, effectiveness verification, and ad delivery to all media," NTT Docomo.