Taste Tomorrow Ventures completed the investment in Better Sour.

Taste Tomorrow Ventures, a venture capital firm specializing in early-stage investments within the consumer goods sector, completed the investment in Better Sour, a plant‑based sour gummy candy brand. Financial terms were not disclosed. "Bella and Semira represent the future of food innovation—creative, values-driven, and unafraid to challenge convention. This investment fuels Better Sour’s next phase of growth and deepens our commitment to backing diverse founders who are reshaping the future of snacks," Danny Stepper, Taste Tomorrow Ventures Co-Founder.