Lagfin to acquire a minority stake in Bluegem.

Lagfin, the controlling entity of the Campari Group, agreed to acquire a minority stake in Bluegem, a pan-European private equity firm focused on B2B and B2B2C consumer staples. Financial terms were not disclosed. “On behalf of the entire team, I’m delighted to welcome Lagfin as a long-term strategic partner. Their deep understanding of consumer staple dynamics and global network within the industry, built over generations, are invaluable assets as we scale our platform. Together we share the vision that real economy investing in B2B consumer staples, once removed the B2C discretionary part, sits next to healthcare, business services and software / tech as a fourth pocket of resilience and growth, while representing a natural investment hedge to the disruption that emerging technologies are bringing across several sectors. Production and consumption of food and personal care (for instance shampoo and toothpaste) can be accelerated by Artificial Intelligence, but not replaced,” Emilio Di Spiezio Sardo, Bluegem CEO.