CriticalPoint to acquire Pura Vida Bracelets from Vera Bradley.

CriticalPoint, an investment firm, agreed to acquire Pura Vida Bracelets, a bracelet manufacturer, from Vera Bradley, a designer of women's accessories. Financial terms were not disclosed. "At CriticalPoint, we were actively seeking a high-potential consumer brand where our operational expertise could accelerate growth— and we saw that in Pura Vida. The brand has an incredibly passionate customer base, a compelling product line, and a purpose-driven mission that deeply resonates with the next generation of consumers. We're equally excited to welcome Ryan Heuser as CEO. His entrepreneurial track record, combined with his instinct for design, storytelling, and brand building, makes him the ideal leader to unlock Pura Vida's full potential," Brad Holtmeier, CriticalPoint Partner.