Announced
Synopsis
STG, a US-based private equity firm, agreed to acquire Movable Ink, the AI-powered personalized content platform. Financial terms were not disclosed. "Movable Ink's mission has always been about empowering marketers and brands to deliver the personalized experiences customers expect and at the scale modern business demands. With the power of AI, Autonomous Marketing takes that a step further, redefining how marketers work and unlocking new levels of performance, deeper insights, and greater financial impact. We're excited to partner with STG to bring our shared vision for the next-generation marketing platform to market," Vivek Sharma, Movable Ink CEO & Co-Founder.
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