The Feelgood Company to acquire MM Sports from CapMan Buyout.

The Feelgood Company, a Nordic wellness and beauty house of brands and e-commerce company, agreed to acquire MM Sports, a Sweden-based sports nutrition company operating through an omnichannel D2C model across the Nordics, from CapMan Buyout, a Nordic private equity firm. Financial terms were not disclosed. "This partnership gives us the scale and strategic alignment to accelerate our growth and become the leading sports nutrition group in the Nordics," Erik Sjöberg, MM Sport CEO.