Butterfly Equity-backed Generous Brands to acquire Health-Ade from First Bev and Manna Tree Partners.

Butterfly Equity-backed Generous Brands, a refrigerated beverages provider, agreed to acquire Health-Ade, a provider of kombucha tea beverages, from First Bev and Manna Tree Partners, a private equity firms. Financial terms were not disclosed. “Consumers have entirely redefined the role of beverages and it’s reshaping the future. They have shifted from just prioritizing taste and exciting flavors to looking for beverages that are also enhanced with healthier ingredients and nutritional benefits. With its purpose-led brand and products that are positioned at the intersection of delicious taste and modern health trends, Health-Ade fits perfectly into our platform and growth strategy. This exciting addition to the Generous Brands portfolio will accelerate our mission of inspiring more people to thrive through the power of vibrant nutrition,” Steve Cornell, Generous Brands CEO.