TSG Consumer to acquire PHLUR from Prelude Growth.

TSG Consumer, a private equity firm, agreed to acquire PHLUR, a modern fragrance brand, from Prelude Growth, an investment company. Financial terms were not disclosed. “We’ve always believed fragrance is a deeply personal form of self-expression. Our community values transparency, creativity, and emotional connection. TSG Consumer shares those values, and we’re thrilled to partner with them for this next chapter,” Chriselle Lim, Creative Director of PHLUR.