SilverTree and Perwyn-backed SALESmanago completed the acquisition of Thulium from Spire Capital Partners.

SilverTree and Perwyn-backed SALESmanago, an AI-driven marketing automation and customer data platform, completed the acquisition of Thulium, a premier omnichannel, from Spire Capital Partners, a private equity investor. “Joining forces with SALESmanago creates a powerful opportunity for our customers. We share a vision of orchestrating smart customer journeys. By combining our platforms and leveraging SALESmanago’s advanced AI capabilities, we’ll leapfrog the competition with an offering no other provider can match and will drive further international expansion,” Ross Knap, Thulium CEO.