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Apollo, an American asset management firm, and GeoWealth, a proprietary technology and turnkey asset management platform, agreed to form a joint venture, to transform how private market funds are integrated into model portfolios for the RIA community. "Investors are increasingly looking beyond public markets for greater diversification and differentiated returns. To meet this demand, Apollo is deeply committed to expanding access to institutional-quality private markets solutions and backing leading technologies reducing friction from the process. Together with GeoWealth, we are working towards empowering RIAs to build modern portfolios that integrate public and private strategies for their clients," Stephanie Drescher, Apollo Partner and Chief Client and Product Development Officer.