STORY3 Capital Partners completed the minority investment in Adanola.

STORY3 Capital Partners, a private equity firm, completed the minority investment in Adanola, a cult womenswear brand redefining the active lifestyle wardrobe. Financial terms were not disclosed. "Adanola's ascent has been fuelled by staying disciplined as a women's product-first, active lifestyle brand. Across all areas of the company, we've curated the partners that support the vision of the brand. We're thrilled to announce the investment from STORY3 which values Adanola at approximately $530m. STORY3's deep experience for building consumer brands will be crucial as we continue to build sustainable, profitable growth across key markets and reinforce Adanola's position as a leader in the consumer sector. I'm incredibly proud of what the Adanola team has achieved to-date, and we're poised and ready for our next chapter," Niran Chana, Adanola CEO.