Announced
Synopsis
First Camp, a chain of campsites and resorts, agreed to acquire Sommarvik Group, a resort operating company. Financial terms were not disclosed. “We are both pleased and humbled that the Fransson family has chosen to entrust us with their life’s work. This is a well-run business with excellent and much-loved destinations and many loyal guests, and we will take great care of it all. Thanks to this acquisition, guests at the Sommarvik Group’s destinations will also be able to enjoy all the benefits of being part of First Camp, not least the opportunity to earn points and stay for free through our popular loyalty program, First Camp Club,” Johan Söör, First Camp CEO.
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