ServiceNow Ventures led a INR437 crore round in TMRW.

ServiceNow Ventures, an investment arm of the US-based technology company ServiceNow, led a INR437 crore round in TMRW, a fashion and lifestyle venture. “Our focus and differentiation has been building a technology- and data science-led approach to scaling new age fashion brands. ServiceNow’s agentic AI capabilities will augment our playbook for value creation, enabling us to leapfrog traditional fashion-industry value drivers and deliver next-gen consumer experiences to millions of consumers," Prashanth Aluru, TMRW Co-Founder and CEO.