Fullcast completed the acquisition of Atrium.

Fullcast, a sales performance management platform for GTM planning and execution, completed the acquisition of Atrium, a provider of data-driven sales performance management software. Financial terms were not disclosed. “The addition of Atrium's powerful insights, analytics and coaching capabilities to our platform will provide our customers with an unparalleled ability to not only design and execute their GTM plans but also continuously improve sales team performance,” Ryan Westwood, Fullcast CEO.