SpringWater completed the acquisition of FirstPromoter.

SpringWater, a private equity firm focusing on product-oriented SaaS companies, completed the acquisition of FirstPromoter, an affiliate marketing platform for subscription based businesses. Financial terms were not disclosed. “We’re thrilled to announce our first investment in FirstPromoter — a perfect example of the category-leading SaaS tools we’re looking to back and scale. SpringWater helps break those limits. We bring deep operating know-how, hands-on scaling experience and a long-term mindset to help SaaS founders go further with confidence,” Justas Paulauskas, SpringWater CEO.