Aonic completed the acquisition of Prime Insights for $250m.

Aonic, a global group of multiplatform tech and gaming companies, completed the acquisition of Prime Insights, a company that provides quality market research services, offering access to a diverse panel of respondents from over 20 countries and 12 languages, for $250m. “Prime Insights has rewritten the rules in programmatic data collection for consumer insights as a true disruptor in the highly competitive world of research technology. It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as powerful team as Prime Insights, so we couldn’t be happier to partner up. This transaction marks a major step in our vision of becoming a dominant global player. Bringing together scale, data and technology will be the key to sharpening our competitive edge. We welcome Benjamin and his team with highest regards – they deserve every accolade,” Paul Schempp, Aonic CEO and co-founder.