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Synopsis
Magnite, an American online advertising technology firm, completed the acquisition of Streamr, an AI-powered contextual advertising technology company. Financial terms were not disclosed. "streamr.ai’s technology uses AI to accelerate this transition for SMBs, making tasks like CTV creative generation and campaign setup much easier. By offering these tools to our ecosystem partners with SMB clients, we aim to unlock a significant revenue opportunity for our CTV publishers. We’re thrilled to have the streamr.ai team join us, and we’ll continue to grow our AI expertise and capabilities across all Magnite products," Michael Barrett, Magnite CEO.
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