Odewald-backed GIATA completed the acquisition of SMARTSEER.

Odewald-backed GIATA, a travel content technology and hotel mapping company, completed the acquisition of SMARTSEER, a German company specializing in AI driven decisioning solutions for digital channels. Financial terms were not disclosed. "For over three decades, GIATA has been the trusted engine behind global travel technology and has established industry standards by working with over 20,000 clients in 80 countries, But today, travellers demand more, – they want experiences that feel designed for them. By integrating SMARTSEER’s AI decisioning engine with GIATA’s rich data ecosystem, travel businesses will be able to anticipate traveller needs with unmatched precision, delivering seamless, personalized journeys across every digital touchpoint. SMARTSEER impressed us with its cutting-edge AI-driven decisioning platform and strong customer focus. With so much hype around AI, we wanted a partner who is actually delivering proven capabilities and ROI rather than just promising it. This is about more than strengthening our portfolio – it’s about shaping the future of travel technology together. We’re thrilled to welcome SMARTSEER to the GIATA Group," Mathis Boldt, GIATA Group CEO.