Brevo completed the acquisition of Cohort from Iris, Axeleo, Kima Ventures, and Hexa.

Brevo, an all-in-one email marketing and CRM platform designed to drive conversions across various channels, completed the acquisition of Cohort, a software company engaged in providing smart loyalty platforms, from Iris, Axeleo, Kima Ventures, and Hexa. Financial terms were not disclosed. With Cohort on board, Brevo is shaping the future of CRM, where every interaction builds relationships, drives loyalty, and powers tomorrow’s growth.