Publicis Groupe completed the acquisition of Chain Reaction.

Publicis Groupe, a multinational advertising and public relations company, completed the acquisition of Chain Reaction, a digital marketing agency. Financial terms were not disclosed. “Welcoming Chain Reaction into Publicis Groupe is an important step in strengthening our model in the region. Chain Reaction’s track record, creativity, and deep regional expertise are invaluable additions to our network,” Bassel Kakish, Publicis Groupe CEO.