Molten Ventures and Bright Pixel Capital led a $16m Series A round in Duel.

Molten Ventures, a venture capital firm that invests across four sectors: enterprise and SaaS; AI, deeptech and hardware; consumer technology, and digital health, and Bright Pixel Capital, a venture capital company with a special focus on cybersecurity, retail technologies, digital infrastructure and emerging technologies, led a $16m Series A round in Duel, a brand advocacy platform that helps consumer retail brands turn their customers, affiliates, and creators into advocates, with participation from Mimecast. The funding will fuel Duel’s growth across the US following its recent expansion to New York, expand its enterprise AI-driven capabilities, and cement brand advocacy as the go-to philosophy for building today’s most successful retail brands.