Notion Capital led a £11m Series A round in GoodFit.

Notion Capital, an entrepreneur-led venture capital firm, led a £11m Series A round in GoodFit, a data platform for GTM, with the participation of Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures. "For the past five years, GoodFit has been proudly bootstrapped and profitable. In that time, we’ve had the privilege of supporting some of the fastest-growing and most innovative companies in the world — from Personio to Clari," Harrison Rose, GoodFit CEO.