Mixpanel completed the acquisition of DoubleLoop.

Mixpanel, a digital analytics platform, completed the acquisition of DoubleLoop, a strategy development platform. Financial terms were not disclosed. “Metrics without context and relationships are just numbers. Teams need to know not only which metrics matter, but how those metrics are aligned and connected. That’s why we launched Metric Trees, and the market response has been phenomenal. With DoubleLoop, we can make this game-changing capability more accessible by infusing AI directly into the process to build hierarchies directly from strategy and real-world context,” Jen Taylor, Mixpanel CEO.