La Vida es Chula led a INR1.2bn Series A round in Pidge.

La Vida es Chula, a Spanish investment firm, led a INR1.2bn Series A round in Pidge, an AI-powered logistics and supply chain technology company. With the fresh capital, Pidge aims to scale its supply integrations, deploy faster allocation tools and widen its presence in smaller cities that still lack stable delivery infrastructure. Besides giving a boost to its plans to fortify its tech and product stack, the startup said that the fresh capital will allow it to expand its presence in tier II & III cities as well as select international markets.