Announced

Mammoth Brands to acquire Coterie from Align Venture.

Synopsis

Mammoth Brands, a company specializing in scaling consumer packaged goods brands, agreed to acquire Coterie, a premium baby care and diapering company, from Align Venture, a venture capital firm. Financial terms were not disclosed. "Mammoth Brands has a proven track record of scaling online-led brands into omnichannel leaders. We see the tremendous impact Coterie has had on parents’ lives, and believe the opportunity ahead of them is massive. By combining Coterie's beloved brand and products with Mammoth Brands' capabilities and infrastructure, we’re partnering to redefine the diaper category and accelerate Coterie’s growth to be the leading modern baby care brand," Andy Katz-Mayfield, Mammoth Brands Co-Founder and Co-CEO.

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