Bessemer Venture Partners led a $14m Series A round in Strella.

Bessemer Venture Partners, a venture capital firm, led a $14m Series A round in Strella, an AI-powered customer research platform, with participation from Decibel Partners, Bain & Company, MVP Ventures, and 645 Ventures. "We are especially impressed by the team's combination of technical depth and commercial expertise, and by Strella's ability to unite AI with human insight. The team is setting a new standard for qualitative research," Lindsey Li, Bessemer Venture Partners Vice President.