Positive completed the acquisition of Surfer.

Positive, a European player in the digital marketing and communication software sector, completed the acquisition of Surfer, a content intelligence firm. Financial terms were not disclosed. "SEO is evolving fast, and it matters more than ever before. We help marketers win the AI SEO era. Positive helps them grow across every other part of their digital strategy. Together, we’ll give marketers the complete toolkit to lead across AI search, email marketing automation, and beyond," Lucjan Suski, Surfer CEO and Co-Founder.