JP Morgan Asset Management led a $150m financing round in Fruitist.

JP Morgan Asset Management, an asset manager for individuals, advisors, and institutions, led a $150m financing round in Fruitist. "Our strategy has invested in Fruitist in recognition of the exceptional results they’ve achieved and the moat they’ve built around the business. We believe that Fruitist, with control of its value chain, significant organic growth opportunity ahead, and positioning as a driving force of premiumization of berries and the better-for-you category, will realize durable expansion,” Brad Demong, J.P. Morgan Asset Management Managing Director.