Godrej Consumer Products completed the acquisition of the FMCG business of Triology Solutions for INR4.5bn.

Godrej Consumer Products, an emerging markets company specializing in health and beauty products, completed the acquisition of the FMCG business of Triology Solutions, a consumer goods company focused on men’s grooming products sold under the Muuchstac brand, for INR4.5bn. “We are delighted to welcome Muuchstac brand to Godrej Consumer Products. The brand’s strong resonance among younger consumers, high profitability, and proven digital execution model make it a powerful addition to our Personal Care portfolio. This acquisition enhances our participation in the fast-growing men’s grooming segment and supports our vision of building a future-ready, innovation-led GCPL," Sudhir Sitapati, Godrej Consumer Products Managing Director and CEO.