Mountaingate Capital-backed Bond Brand Loyalty completed the acquisition of Armadillo.

Mountaingate Capital-backed Bond Brand Loyalty, a customer-intelligence driven engagement company, completed the acquisition of Armadillo, a relationship marketing and CRM agency. Financial terms were not disclosed. “We are thrilled to welcome Armadillo to Bond. This is a strategic leap forward in our intelligence-first mission. Businesses are under pressure to do more with less. By fusing Bond’s data science and loyalty technology with Armadillo’s CRM and personalization expertise, we’re enabling brands to personalize every moment, optimize every investment, and grow every relationship,” Morana Bakula, Bond CEO.